WHERE IDENTITY MEETS STYLE

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ARMENIAN PRIDE COLLECTION™

Armenians don’t fit one mold, and neither do we. We believe there’s more than one way to express the Armenian identity, and that's why we are honoring the diversity of our people in all of its expressions. 

APC is more than a collection of clothing and merchandise; we are also a reflection of the broader collection of Armenians. Our shop was created to celebrate what unites us across every place, every lifestyle, and every way we show up in the world.

Because being Armenian doesn’t look one way; it looks like all of us. So whether you’re here for fashion, fun, or heritage, you’re part of the Collection too.

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SPIRIT & STYLE NEWSLETTER

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  • A Season of Gratitude and Connection

    As the year draws to a close, we enter a season of light. One that transcends any single holiday or tradition. It’s a time for reflection, for gratitude, and for...

    A Season of Gratitude and Connection

    As the year draws to a close, we enter a season of light. One that transcends any single holiday or tradition. It’s a time for reflection, for gratitude, and for...

  • Intentional Wellness: Why We Offer Clean Supple...

    When we launched Armenian Pride Collection, we knew we wanted to offer more than just apparel. We wanted to create a lifestyle brand rooted in care. Care for our culture,...

    Intentional Wellness: Why We Offer Clean Supple...

    When we launched Armenian Pride Collection, we knew we wanted to offer more than just apparel. We wanted to create a lifestyle brand rooted in care. Care for our culture,...

  • Giving Thanks, Armenian Style

    As Thanksgiving approaches, we’re reminded of the power of gratitude, of coming together to celebrate not just the food on our tables, but the stories, the resilience, and the bonds...

    Giving Thanks, Armenian Style

    As Thanksgiving approaches, we’re reminded of the power of gratitude, of coming together to celebrate not just the food on our tables, but the stories, the resilience, and the bonds...

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